"Analyzing the Impact of Drake and Kendrick Lamar's Personal Diss Tracks"

Drake and Kendrick Lamar are taking their feud up a notch to be all in the family.

The rappers released dueling diss tracks Friday night, trading barbs about gossip and Ozempic, while also levying serious allegations of abuse, addiction, and another hidden child.

Drake aimed Lamar's back-to-back diss tracks "Euphoria" and "6:16 in LA" with "Family Matters" and its corresponding lyric video and interlude just before midnight Friday. About 37 minutes later, Lamar had his response: "Meet the Grahams."

Drake alleges Lamar physically abused his fiancée, that Lamar's child might not be his, and that the California rapper is living a double life full of infidelity.