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“Rivian Reveals R2 Pricing as Investors React to Higher Launch Cost” 🚨🚨🚨

Electric vehicle maker Rivian has announced the starting price for its highly anticipated Rivian R2, confirming the midsize electric SUV will launch at $59,485. The announcement comes as the company prepares for what leadership has described as one of its most important product launches yet.

CEO RJ Scaringe has previously called the R2 “maybe the most important thing we’ve launched to date,” highlighting the model’s role in Rivian’s long-term growth strategy. The R2 is designed as a smaller and more affordable SUV compared to the company’s larger Rivian R1S, while still offering strong performance and technology.

At launch, the R2 will focus on higher-end trims, which explains the nearly $60,000 starting price. Rivian says a lower-cost base model priced around $46,495 will arrive later, though not until late 2027.

The launch version of the R2 is expected to deliver about 330 miles of driving range, positioning it competitively in the growing electric SUV market. Rivian also confirmed it expects deliveries to begin in the second quarter of this year, with production ramping up afterward.

Despite the excitement around the new vehicle, investors appeared disappointed by the pricing and delayed base model timeline. Shares of Rivian slipped during trading following the announcement as some investors had hoped for a lower launch price.

Looking ahead, Rivian has indicated it plans to deliver between 20,000 and 25,000 R2 vehicles in 2026, making the model a key driver of the company’s next phase of growth.