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“Victoria’s Secret Surges After Earnings Beat and Raised Outlook Signals Turnaround Momentum” 🚨🚨🚨

Victoria’s Secret & Co. shares surged more than 40% in early trading after the company delivered a strong first-quarter earnings beat and sharply raised its full-year guidance, signaling continued progress in its multi-year turnaround strategy.

The company also officially updated its NYSE ticker from VSCO to VSXY, marking a symbolic reset as management pushes a new phase of brand repositioning and growth.

For the quarter, Victoria’s Secret reported adjusted earnings per share of $0.60, significantly above analyst expectations of $0.30. Net sales rose to $1.56 billion, up 15% year over year and slightly ahead of forecasts.

Adjusted operating income came in at $80 million, nearly double Wall Street estimates, while comparable sales increased 13%, outperforming expectations of 12%. Growth was broad-based across the company’s Victoria’s Secret, PINK, and Beauty divisions, spanning both domestic and international channels.

The strong performance was driven by improved customer engagement, stronger full-price selling, and renewed demand across multiple product categories.

CEO Hillary Super credited the results to the company’s ongoing “Path to Potential” transformation strategy, which aims to rebuild brand strength after years of declining sales and shifting consumer sentiment.

That strategy includes product innovation, updated brand messaging, and a push to re-establish emotional connection with customers while expanding digital and global reach.

Following the strong quarter, the company raised its full-year outlook. Victoria’s Secret now expects net sales between $7.03 billion and $7.13 billion, up from its prior forecast cap of $6.95 billion. Adjusted operating income is projected to reach between $550 million and $580 million, up meaningfully from earlier guidance.

Investors are increasingly viewing the company’s turnaround as gaining traction after a prolonged period of uncertainty and restructuring.

The sharp rally reflects renewed confidence that the brand may be stabilizing its core business while regaining market relevance in a highly competitive retail environment.

For now, the results mark one of the clearest signs yet that Victoria’s Secret’s restructuring effort is translating into real financial momentum.