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“Switch 2 Surge: Nintendo’s Next-Gen Console Racing 68% Ahead of the Original’s U.S. Sales Pace”🚨🚨🚨

Nintendo’sNTDOY $20.84 (-0.38%) new Switch 2 continues its red-hot run in the U.S., and unlike its console rivals, it hasn’t been slowed down by tariff-driven price hikes. Even if it had, the demand suggests it would still be flying off shelves.

According to fresh Circana data, Nintendo sold 328,000 Switch 2 units in the U.S. during October, putting the next-gen handheld on a blistering trajectory. Circana Senior Director Mat Piscatella reports that the Switch 2’s sales pace is now 68% ahead of the original Switch — which remains Nintendo’s bestselling console ever — and even 3% ahead of Sony’sSONY $28.06 (-1.73%) PlayStation 4, one of the most successful home consoles in history.

The broader hardware market also got a lift. U.S. console sales climbed 36% year-over-year to more than $350 million, despite steep declines from the aging original Switch, Sony’s PS5, and Microsoft’sMSFT $481.59 (-0.95%) Xbox lineup.

Nintendo clearly sees the momentum building. Last month, Bloomberg reported that the company quietly raised its annual production target to 25 million units by March 2026, signaling strong confidence in global demand.

As competitors grapple with slowdowns, Nintendo’s hybrid formula — mobility, exclusive franchises, and mass-market appeal — is once again proving nearly unbeatable.