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“Stitch Fix CEO unveils a three-step strategy to revamp the company by blending artificial intelligence with personal, human-driven experiences.“🚨

After two years of major restructuring, Stitch Fix (SFIX $4.22, +4.58%) is quietly reinventing itself for the modern retail era. Once famous for its personalized clothing subscription boxes, the company is now redefining its brand as a hybrid retailer powered by AI and human expertise.

The shift comes after a dramatic rise and fall — Stitch Fix shares skyrocketed during the pandemic when at-home styling was booming, only to plunge once demand cooled. Despite those setbacks, the stock has climbed over 50% in the past year, signaling renewed investor confidence.

Since joining from Macy’s in 2023, CEO Matt Baer has been leading a deliberate three-phase turnaround — rationalize, build, and grow — aimed at stabilizing finances, modernizing operations, and reigniting growth. Baer says the new Stitch Fix remains true to its roots of personalization and innovation, but now with a stronger technological backbone:

“This transformation is about pairing leading technology with the empathy of a stylist.”

By the end of its 2025 fiscal year, Stitch Fix achieved positive free cash flow, zero debt, and two straight quarters of year-over-year revenue growth — early signs that Baer’s plan to blend AI insights with human connection is beginning to pay off.