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“Hollywood Talent Agencies Caught Off Guard by OpenAI’s Sora and Its Confusing Opt-Out Policy” 🚨🚨🚨

Hollywood’s top talent agencies are reeling after being caught off guard by the rapid rise of OpenAI’s Sora, the company’s groundbreaking video-generation tool. Many in the entertainment industry were reportedly surprised not only by Sora’s advanced capabilities but also by the unclear process for creators and rights holders to opt out of having their work used to train the AI model.

The lack of transparency around Sora’s data-sourcing practices has sparked growing concern among actors, writers, and directors — many of whom fear that their creative work could be replicated or reimagined without proper consent or compensation.

Talent agencies, long accustomed to negotiating complex intellectual property deals, are now scrambling to understand how this new wave of AI tools could impact their clients’ rights and earning potential. As Hollywood continues to grapple with the intersection of creativity and technology, the Sora controversy highlights the urgent need for clearer AI ethics, copyright protection, and consent frameworks in the entertainment industry.