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“Delta Says Once Travelers Go Comfort+, They Rarely Return to Economy as Premium Sales Soar”

“Delta’s Premium Push Pays Off: Passengers Aren’t Going Back to Economy” 🚨🚨🚨

Delta Air Lines (DAL $60.48, +1.53%) is cashing in on travelers’ growing appetite for comfort. During its latest earnings call, the airline revealed that premium ticket sales — including First Class, Delta One, and Comfort+ — jumped 9% in the third quarter, while economy sales dipped 4%.

CEO Ed Bastian said premium travel could soon overtake main cabin revenue as early as next year, a milestone the company had originally projected for 2027. Delta President Glen Hauenstein compared the shift to upgrading a car — once passengers experience more space and perks, “they tend not to go back.”

Comfort+, which adds roughly three extra inches of legroom, has transformed from a minor offering into one of Delta’s most profitable products. With retention rates in the mid-80% range, the trend shows no signs of slowing.

Following the upbeat earnings and bullish tone, Delta shares jumped up to 9% Thursday before settling to around a 4% gain by afternoon.