CMB Stock News Of The Day 📰🗞️🗞️📈📉

“Barbie Buzz Fades as Mattel Shares Slide on Weak Q3 Earnings” 🚨🚨🚨

Mattel’s post-Barbie boom appears to be losing some of its shine. Shares of the iconic toymaker (MAT) dropped more than 6% in early trading Wednesday after the company reported third-quarter results that came in below Wall Street’s expectations.

The maker of Barbie and Hot Wheels posted net sales of $1.74 billion, down 6% year-over-year and short of analysts’ forecast of $1.83 billion. Net profit also declined 25% to $278 million, marking the first time in three quarters that Mattel has missed both revenue and earnings targets, according to CNBC.

The company’s flagship Barbie brand — still riding the afterglow of last year’s blockbuster film — saw global sales fall 17%, while Fisher-Price dropped 19%. On the upside, Hot Wheels continued to deliver, rising 8% year-over-year and providing a rare bright spot in an otherwise muted report.

Mattel has faced rising production costs and shifting supply chain patterns since implementing price hikes in July to counter tariffs. Roughly 40% of its products are sourced from China, leaving the company exposed to import challenges. However, CEO Ynon Kreiz told the Financial Times that retailers are beginning to “accelerate domestic orders” ahead of the all-important holiday shopping season.

Adding a glimmer of optimism, both Mattel and rival Hasbro (HAS) announced fresh licensing deals with Netflix (NFLX) to create toy lines inspired by the streaming giant’s upcoming animated hit, KPop Demon Hunters.

Still, investors remain cautious as Mattel works to balance cost pressures with slowing demand across key toy categories. The question now: can the company rekindle its magic before the holiday rush hits full swing? 💭