CMB Stock News Of The Day 📰🗞️🗞️📈📉

“Krispy Kreme Rises as Cost-Cutting and Retail Partnerships Sweeten Its Turnaround Story” 🚨

Krispy Kreme (DNUT $3.95, +4.77%) is cooking up more than just doughnuts — it’s baking in a real turnaround.

The iconic glazed treat maker is leaning on some of America’s biggest retail names — Walmart (WMT $101.17, -0.30%), Target (TGT $88.77, -3.45%), and Costco (COST $914.20, -2.23%) — as part of an aggressive distribution overhaul aimed at boosting profitability and reducing operating costs.

In an interview with The Wall Street Journal, CEO Josh Charlesworth said the company is doubling down on partnerships with these high-traffic retailers to expand product reach and streamline logistics. The approach is part of Krispy Kreme’s broader “hub-and-spoke” model — bringing doughnuts closer to customers while trimming expenses.

On its Q3 earnings call Thursday, management revealed that 54% of U.S. logistics operations have already been outsourced, with plans to hit 100% by next year. That’s a bold shift for a brand long focused on owning every step from fryer to storefront.

While revenue of $375.3 million missed Wall Street’s consensus of $381 million, Krispy Kreme surprised to the upside on the bottom line — posting adjusted EPS of $0.01, versus an expected loss of $0.07 per share.

Investors appear to like the taste of discipline. The heavily shorted stock is drawing in bullish momentum as traders reward management’s efficiency efforts and renewed profitability push.

Adding a layer of meme-stock flavor, options activity exploded early in the session. Within the first 30 minutes, call volume hit 7,555, nearly matching the five-day full-session average of 7,957. The hottest contracts? Calls expiring this Friday at strike prices of $4, $4.50, and $5 — a sign that traders are betting on more upside in the near term.

For a company once known for indulgence, it’s the belt-tightening — not the glaze — that’s driving this comeback story.