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“Monster Rallies on Strong Q3 Results as Celsius Fizzles Amid Distribution Jitters ⚡” 🚨🚨🚨

Shares of Monster Beverage (MNST) surged 8.22% to $71.76, holding on to most of Thursday’s after-hours gains following a strong Q3 earnings report that underscored the company’s dominance in the energy drink space.

The beverage giant reported 17% year-over-year sales growth to $2.2 billion, while adjusted net income soared 41% to $524.5 million, beating Wall Street’s expectations by roughly 11%. Executives credited the company’s expanding zero-sugar lineup and steady stream of new flavor launches as key drivers of growth.

On the post-earnings call, CEO Hilton Schlosberg highlighted that global demand for energy drinks remains strong despite broader consumer headwinds.

“The global energy drink category remains healthy with robust growth,” Schlosberg told analysts, adding that more consumers are turning to affordable energy beverages as coffee prices continue to climb.

Meanwhile, Celsius Holdings (CELH) had a tougher week. Its shares tumbled as much as 23% on Thursday despite 173% year-over-year revenue growth — a massive leap that still wasn’t enough to calm investor concerns over its evolving distribution model. The shift comes as Celsius integrates Alani Nu, a brand it recently acquired, into PepsiCo’s (PEP) distribution network. Analysts fear the transition could temporarily disrupt sales momentum.

Despite Monster’s success and Celsius’s meteoric rise, both remain dwarfed by global leader Red Bull, which generated a staggering €11.2 billion (~$12.9 billion) in sales in 2024. Monster’s $7.5 billion haul last year puts it firmly in second place but still well behind the category king.

Celsius, after doubling sales in 2023, saw its growth cool in 2024 — though it continues to outperform influencer-fueled Prime Energy, which has seen its once-hyped $1.2 billion in sales largely evaporate, according to company filings.

The energy drink arena remains fiercely competitive, but Monster’s Q3 performance shows its claws are still sharp — and its growth story far from over.